Football
World Cup Ad Impact: How Big Is the Broadcasting Opportunity?
The FIFA World Cup is shaping up as one of the largest advertising events in recent memory. Here is what brands and broadcasters stand to gain.
By Alex Rivera3 min read
Topic
#advertising
Football
World Cup Audiences and Ad Demand Lift Bell Media Q2 Revenues
Bell Media posted stronger Q2 revenues as World Cup viewership drove advertising demand higher, according to reporting by Sports Business Journal.
By Alex Rivera2 min read
Football
World Cup Ads: Why Non-Sponsors Are Winning the Marketing Game
Brands skipping FIFA's sponsorship fees are outperforming official partners during World Cup cycles. Australian companies are being urged to take notice of this shift.
By Alex Rivera3 min read