
Football
Snap Q2 Revenue Beat Tied to FIFA World Cup Ad Surge
Snap exceeded second-quarter revenue expectations, with FIFA World Cup advertising spending credited for boosting the social media company's shares.
By Alex Rivera2 min read
Topic

Snap exceeded second-quarter revenue expectations, with FIFA World Cup advertising spending credited for boosting the social media company's shares.

FIFA has abandoned a proposal to sell commercial stakes in the World Cup following strong opposition from member associations and football stakeholders worldwide.

FIFA has walked away from a high-profile and widely criticized World Cup commercial deal, marking a significant shift in how football's governing body handles its biggest tournament partnerships.