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Billionaire Mark Cuban stepped in to rescue the University of Dallas basketball team's planned trip to London after the program faced an unexpected funding crisis.
MotoGP took its star riders to the heart of central London for a promotional event, but one notable name was missing from the lineup: Marc Márquez.
New York Knicks fans are raising eyebrows after OG Anunoby showed up in a London basketball promotional campaign, with many making the same pointed observation.
More than 20,000 MotoGP fans turned out at London's Outernet venue for an immersive fan experience, marking a significant push by the series into the UK market.
Arizona State University football is set to cross the Atlantic for the Union Jack Classic, using the London game as a platform to spotlight the university on an international stage.
MotoGP is bringing its first immersive London watch party to the UK's most visited attraction, giving British fans a new way to experience live racing action.
