Prosecco DOC Extra Dry by PONTE1948 Named Official Sparkling Wine of Misano MotoGP

Prosecco DOC Extra Dry Joins the MotoGP Paddock at Misano

Italian winery PONTE1948 has secured a prominent position in the world of motorsport, with its Prosecco DOC Extra Dry designated as the official prosecco of the MotoGP Grand Prix held at Misano. The partnership, reported by Marcadoc, ties one of Italy's most recognized sparkling wine categories to the sport's flagship event on home soil.

Misano World Circuit Marco Simoncelli, located on the Adriatic coast in the Emilia-Romagna region, regularly draws tens of thousands of fans to its MotoGP round. Pairing the race with a Prosecco DOC label from a producer with roots dating back to 1948 positions the brand inside an event that attracts a large and diverse international audience.

PONTE1948 is a cooperative winery based in the Veneto region, the heartland of Prosecco production in northeastern Italy. The Extra Dry style sits between Brut and Dry on the residual sugar scale, offering a slightly softer profile that has made it broadly popular across European markets.

What the Partnership Means for the Brand

Sporting sponsorships have become a key route for Italian food and drink producers looking to reach younger consumers and international markets. Aligning with MotoGP puts PONTE1948's label in hospitality suites, podium celebrations, and broadcast coverage that spans more than 200 territories worldwide.

The Misano round carries particular weight in the MotoGP calendar because it functions as a de facto home race for Italian riders and teams. Fans arrive in large numbers from across Italy, and the atmosphere around the circuit is closely associated with Italian culture, food, and drink. A Prosecco DOC brand fits naturally into that setting.

For the Prosecco DOC denomination as a whole, visibility at a major international sporting event reinforces ongoing efforts by the consortium to grow exports and awareness beyond traditional markets. PONTE1948's role as the official prosecco of the grand prix gives the broader category a high-profile platform.

Prosecco DOC and Motorsport: A Growing Combination

The link between sparkling wine and motorsport is well established at the top levels of racing. Formula 1 has featured sparkling wine and champagne on podiums for decades, and MotoGP has similarly used celebratory drinks as part of its post-race rituals. Bringing a specifically Italian Prosecco DOC into that tradition at an Italian circuit adds a layer of local identity to the ceremony.

PONTE1948's Extra Dry is produced from Glera grapes, the variety that forms the backbone of all Prosecco DOC wines. The cooperative's history stretches back more than 75 years, giving it a degree of heritage credibility alongside the commercial ambition of a motorsport tie-up.

Details on the full scope of the agreement, including its duration and whether it covers hospitality, on-track celebrations, or broader marketing rights, were not specified in the original Marcadoc report. What is clear is that the Misano MotoGP Grand Prix now carries an official prosecco partner, and PONTE1948 is the label wearing that designation.