Football
World Cup Ad Impact: How Big Is the Broadcasting Opportunity?
The FIFA World Cup is shaping up as one of the largest advertising events in recent memory. Here is what brands and broadcasters stand to gain.
By Alex Rivera3 min read
Topic
#sponsorship
eSports
Lenovo Named Global Founding Partner of eSports World Cup 2026 Paris
Lenovo has signed on as a Global Founding Partner for the eSports World Cup 2026, set to take place in Paris, marking a major hardware brand commitment to the event.
By Alex Rivera2 min read
MotoGP
GOD55 Sports Joins Honda LCR in Multi-Year MotoGP Partnership
GOD55 Sports has signed a multi-year sponsorship deal with the LCR Honda MotoGP team, bringing a striking black-and-gold livery to the premier class paddock.
By Luca Moretti2 min read
Badminton
Ee Wei Credits Nova's Unwavering Support in Badminton Journey
Malaysian badminton player Ee Wei has publicly acknowledged sponsor Nova for standing by players through both victories and difficult times on the court.
By Priya Nair2 min read
MotoGP
Viticoltori Ponte Takes Its Brand to MotoGP's Australian Round
Italian wine producer Viticoltori Ponte is making its presence felt in MotoGP by activating a sponsorship at the Australian Grand Prix, blending motorsport and viticulture.
By Luca Moretti2 min read
eSports
Saudia Becomes Official Airline of Esports World Cup 2026
Saudi Arabia's national carrier Saudia has been named the official airline of the Esports World Cup 2026, deepening the kingdom's ties to competitive gaming.
By Alex Rivera2 min read
MotoGP
Red Bull Stays Committed to KTM in MotoGP Partnership
Red Bull is standing by KTM in MotoGP, reaffirming its sponsorship commitment despite the Austrian manufacturer's recent financial difficulties.
By Luca Moretti2 min read
MotoGP
Red Bull Stays with KTM for MotoGP in Show of Confidence
Red Bull is maintaining its MotoGP partnership with KTM, signaling continued faith in the Austrian manufacturer despite a turbulent period for the brand.
By Luca Moretti2 min read
Football
Hisense to Deliver Immersive Fan Experiences at FIFA World Cup 2026
Hisense is set to bring immersive fan experiences to FIFA World Cup 2026, positioning the electronics brand at the center of one of sport's biggest stages.
By Alex Rivera3 min read
MotoGP
Monster Energy and Aprilia: What Their MotoGP Deal Reveals About Sponsorship
The Monster Energy-Aprilia partnership offers a clear window into how MotoGP sponsorship deals are structured and what brands are chasing in the modern paddock.
By Luca Moretti3 min read
Badminton
Olbas Sponsors Show Garden at RHS Badminton Flower Show
Health brand Olbas has signed on as a sponsor for a show garden at RHS Badminton, marking an unusual crossover between pharmacy retail and elite horticulture.
By Priya Nair3 min read
Badminton
An Se-young's Record Sponsorship Deal Reshapes Korean Badminton
An Se-young has signed a record-breaking sponsorship deal that is set to significantly reshape the landscape of Korean badminton, according to reporting by Chosun Ilbo.
By Priya Nair3 min read