Topic
An Se-young has signed a record-breaking sponsorship deal that is set to significantly reshape the landscape of Korean badminton, according to reporting by Chosun Ilbo.
The FIFA World Cup generates a massive surge in fan engagement, but sports marketers face a tougher challenge: holding that attention long after the tournament ends.
Online crypto casino brand 21.com is targeting mainstream visibility through a MotoGP sponsorship strategy, marking its push into the competitive crypto gambling space.
PONTE1948's Prosecco DOC Extra Dry has been named the official prosecco of the Misano MotoGP Grand Prix, linking Italian sparkling wine with motorsport's premier championship.
Bellamy's Organic has launched an Australian marketing campaign tied to the FIFA World Cup 2026, linking its baby food brand to one of sport's biggest global events.
MotoGP has appointed CAA Sports as its exclusive global sponsorship agency, signaling a major push to grow commercial partnerships across the world's top motorcycle racing series.
An analysis of 21.com's MotoGP sponsorship and what the partnership signals for the brand's visibility in the world's premier motorcycle racing series.
