Football
NWSL's World Cup Blueprint: How the League Plans to Capitalize
The NWSL is developing a strategic marketing blueprint tied to the FIFA Women's World Cup, aiming to convert global interest into lasting league growth.
By Alex Rivera2 min read
Topic
#sports business
Football
World Cup Ad Impact: How Big Is the Broadcasting Opportunity?
The FIFA World Cup is shaping up as one of the largest advertising events in recent memory. Here is what brands and broadcasters stand to gain.
By Alex Rivera3 min read
Football
Gianni Infantino's Salary Figures Emerge Amid FIFA World Cup Sale Reports
FIFA president Gianni Infantino's pay package has come into focus following reports about a proposed plan to sell commercial rights tied to the World Cup.
By Alex Rivera3 min read
Football
FIFA Scraps Private Investment Plan Following Member Backlash
FIFA has abandoned a plan to bring private investment into the organization after facing significant opposition from member associations and football stakeholders.
By Alex Rivera2 min read
Football
FIFA Drops Plans to Sell Off World Cup Commercial Rights
FIFA has abandoned its controversial proposal to sell off World Cup commercial rights, marking a significant U-turn for football's global governing body.
By Alex Rivera2 min read
Football
FIFA World Cup Sell-Off Plan Reportedly Dead
Plans to commercialize or sell off rights connected to the FIFA World Cup have reportedly collapsed, according to a report by The Straits Times.
By Alex Rivera2 min read
Football
FIFA's $20 Billion World Cup Sale Plan Involves Trump's Son-in-Law
FIFA has revealed a plan to sell a stake in the World Cup to a private group reportedly including Jared Kushner, in a deal valued at around $20 billion.
By Alex Rivera2 min read
Football
What the World Cup Is Teaching the U.S. Sports Industry
The World Cup is reshaping how U.S. sports executives think about fan engagement, operations, and global event hosting, according to Sports Business Journal.
By Alex Rivera3 min read
Football
The World Cup's Secret To Success: What Happened Off The Pitch
A Forbes analysis argues the real story behind World Cup success lies in the invisible work - logistics, planning, and infrastructure - that fans never see.
By Alex Rivera3 min read
Football
Qatar Airways FIFA World Cup Sponsorship Sends Brand Searches Soaring
Qatar Airways has seen a dramatic spike in brand search volumes attributed directly to its high-profile FIFA World Cup sponsorship, according to new industry reporting.
By Alex Rivera3 min read
Football
2026 FIFA World Cup: Will Soccer Finally Prove It's the World's Biggest Sport?
The 2026 FIFA World Cup is set to span the United States, Canada, and Mexico. Can it settle the debate over whether soccer truly dominates global sport?
By Alex Rivera3 min read
Basketball
Basketball Expected to Generate Enormous Revenue, Per HoopsHype
Basketball is projected to produce enormous financial returns, according to a report from HoopsHype, underlining the sport's growing global economic footprint.
By Mia Chen2 min read