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Sports data firm 601 Analytics is having its best year yet, with the 2026 World Cup cycle fueling a surge in business, according to Sports Business Journal.
Carlsberg is banking on tight operational controls and FIFA World Cup momentum to drive performance in the second half of the year, according to a report by The Star.
World Cup tourists spent more per night at hotels during the tournament, but shorter stays meant occupancy gains were modest, according to CoStar analysis.
The NWSL is developing a strategic marketing blueprint tied to the FIFA Women's World Cup, aiming to convert global interest into lasting league growth.
The FIFA World Cup is shaping up as one of the largest advertising events in recent memory. Here is what brands and broadcasters stand to gain.
FIFA president Gianni Infantino's pay package has come into focus following reports about a proposed plan to sell commercial rights tied to the World Cup.
FIFA has abandoned a plan to bring private investment into the organization after facing significant opposition from member associations and football stakeholders.
FIFA has abandoned its controversial proposal to sell off World Cup commercial rights, marking a significant U-turn for football's global governing body.
Plans to commercialize or sell off rights connected to the FIFA World Cup have reportedly collapsed, according to a report by The Straits Times.
FIFA has revealed a plan to sell a stake in the World Cup to a private group reportedly including Jared Kushner, in a deal valued at around $20 billion.
The World Cup is reshaping how U.S. sports executives think about fan engagement, operations, and global event hosting, according to Sports Business Journal.
A Forbes analysis argues the real story behind World Cup success lies in the invisible work - logistics, planning, and infrastructure - that fans never see.
